FnP Case Study
  • FnP Overview
    • FnP is India’s Leading florist network.
    • Apart from its strong retail network of local outlets all around India, the company has a wide presence on net as well
  • FnP Need
    • FnP was looking for complete revamp of there existing online property
    • FnP was loosing users on there website because of inappropriate flows, navigation
    • FnP was bombarded with Negative feedbacks from there existing as well as new users.
  • Our Solution
    • Wirefoot documented a detailed report of Bugs and Errors in clients existing system by mapping existing Flows, navigation and user behavior scenarios. Wirefoot did a thorough Research on Web Analytics Data, Server Logs to do Feature Discovery and Enhanced Functionalities for User Friendly Flows, Smooth Navigation to decrease the dropouts of the users. Further, Wirefoot created Wireframes, from Login Page to Checkout Page with multiple cases and a SRS (System Requirement Specification) which detailed out each and every component, elements and Business Logic of each Page in New System.
  • The Result
    • Creative Team was facilitated by the Wireframes to Create New Design Layouts for FnP.
    • Technology Team now has in depth knowledge of the enhanced functionalities to be developed as each and every component of each page has been detailed out to them.
    • FnP now has knowledge of new Features and Functionality Enhancements.
    • FnP is expecting significant increase in conversions, hence revenues from new system architected by Wirefoot.